Koltin
2025
How Koltin is redefining what it means to grow older in Latin America.
Making healthcare for older adults feel more human, accessible and empowering
Koltin is reimagining healthcare for people over 50, bringing medical insurance, preventive care, and community together through a single membership. The challenge was communicating a new approach to aging that went beyond traditional health coverage, making care feel less intimidating and more connected to everyday life. Through thoughtful visual storytelling, clear hierarchy, and purposeful interaction, we shaped a digital experience that made Koltin's offering easier to understand while celebrating independence, confidence, and the freedom to keep living fully.
Turning a new approach to aging into a meaningful and engaging digital experience
The result was a digital experience that positioned Koltin as more than a healthcare provider, presenting it as a partner in living better for longer. Clearer storytelling, approachable visuals, and intuitive navigation helped communicate the value of its membership, from lifelong medical protection to preventive care and meaningful human connection. By shifting the conversation from aging as a limitation to aging as an opportunity, the experience brought Koltin's mission to life in a way that felt reassuring, optimistic, and built around the people it serves.
Industry
SaaS, Fintech
Role
Art Direction, Digital Design, UI / UX
Other articles
Koltin
2025
How Koltin is redefining what it means to grow older in Latin America.
Making healthcare for older adults feel more human, accessible and empowering
Koltin is reimagining healthcare for people over 50, bringing medical insurance, preventive care, and community together through a single membership. The challenge was communicating a new approach to aging that went beyond traditional health coverage, making care feel less intimidating and more connected to everyday life. Through thoughtful visual storytelling, clear hierarchy, and purposeful interaction, we shaped a digital experience that made Koltin's offering easier to understand while celebrating independence, confidence, and the freedom to keep living fully.
Turning a new approach to aging into a meaningful and engaging digital experience
The result was a digital experience that positioned Koltin as more than a healthcare provider, presenting it as a partner in living better for longer. Clearer storytelling, approachable visuals, and intuitive navigation helped communicate the value of its membership, from lifelong medical protection to preventive care and meaningful human connection. By shifting the conversation from aging as a limitation to aging as an opportunity, the experience brought Koltin's mission to life in a way that felt reassuring, optimistic, and built around the people it serves.
Industry
SaaS, Fintech
Role
Art Direction, Digital Design, UI / UX
Next Case